Episode No. 1
The Art of Belief: Sandy Marsico on Building a Purpose-Driven Enterprise
Sandy Marsico, Founder and CEO of Sandstorm Design, joins Laurette Rondenet on Owning Your Legacy to explore how purpose, creativity, and human-centered innovation can transform business culture and leadership. From her early days as a painter to leading one of Chicago’s top creative technology agencies, Sandy shares how blending art, psychology, and entrepreneurship led her to build a purpose-driven enterprise rooted in empathy, joy, and authenticity.
In this episode, Sandy reflects on her journey of self-belief, from overcoming doubt as a 24-year-old founder to embracing the title of CEO, and how she built a company where “doing good work for good people” is more than a motto; it is a mission. Through resilience, curiosity, and a warrior spirit, she reveals how Sandstorm became a national leader in user experience, serving purpose-driven clients across healthcare, higher education, and global nonprofits.
🎙 In this episode, you’ll discover:
🦋 How Sandy’s art background shaped her approach to leadership and design
🦋 The story behind the “4% Moment” and redefining success as a woman founder
🦋 Why empathy and purpose are the most powerful tools for growth
🦋 How company values can transform culture and attract aligned talent
🦋 What it means to move from founder-led to team-led leadership
🦋 How curiosity fuels innovation in AI, UX, and creative technology
🦋 The role of mentorship and lifelong learning in building a lasting legacy
🦋 Why joy is a business strategy and a competitive advantage
Whether you are an entrepreneur, creative leader, or purpose-driven professional, this conversation will inspire you to see leadership as an art form where belief, authenticity, and vision shape not just a company, but a legacy.
🎧 Listen to Owning Your Legacy on Apple Podcasts, Spotify, or your favorite platform.
📲 Watch this episode on YouTube and don’t forget to like, comment, and subscribe to support meaningful conversations that help you build your legacy.
